Get more high-value marketing work shipped — without adding another full-time hire.
FXR already has the product, athletes, dealers, and ideas. My support is built for the gap between good ideas and finished execution: better product pages, stronger launches, cleaner product data, sharper creative, and campaigns that are easier to ship and measure.
Men’s Adrenaline Pant
A practical way to get extra senior ecommerce horsepower where the backlog is heaviest.
FXR does not need another platform, another vague strategy, or another project that creates more internal work. The useful offer is hands-on ecommerce support that can quickly identify the opportunity, shape the work, and turn it into finished assets FXR can review, test, use, or scale.
Fix pages that are leaving money on the table.
Upgrade important PDPs so the technical value is obvious, the buying case is stronger, and customers have fewer reasons to hesitate.
Clear the catalog and creative backlog.
Use AI-assisted workflows to move through product copy, attributes, SEO, FAQs, dealer tools, creative variants, and campaign assets faster — with human judgment guiding what matters.
Turn athlete energy into shoppable campaigns.
Make race moments, athletes, Pro Fish, 27 Parallel, and dealer programs easier to shop, promote, and measure.
The Adrenaline Pant page shows the support in action.
It takes a technical product and makes the value easier to feel: what it is, who it is for, why it matters, and why a rider should trust it. That is the tone of the support — practical, product-literate, and focused on getting usable work made.
What exists today
- Men’s Adrenaline Pant live product data pulled from Shopify
- Current product with pricing ranging from $539.99–$559.99 CAD, with one sale colour/variant group at $280 CAD
- Tech tags exist: F.A.S.T. 4.0, A.C.M.T, HydrXPro, Omni-Stretch, Thermal Flex
- Product feed description is currently empty, so key benefits are not doing enough selling work
- 14 product images surfaced in the product feed
- Availability varies heavily by colour and size
Same product, stronger buying case.
- Turns technical terms into customer benefits
- Surfaces warmth, safety, waterproofing, and mobility clearly
- Adds trust signals near purchase: warranty, float certification, shipping
- Shows best-use conditions so riders can self-identify
- Creates a foundation for reviews, kit-building, and campaign traffic
The value is present, but under-explained.
The product has real technical reasons to buy. The page can do more to translate those reasons into simple customer confidence.
Make the decision easier.
The concept adds structure: what it does, when to use it, why it matters, and why FXR can be trusted.
Repeat across the catalog.
This is not one page. The same process can enrich priority PDPs, category pages, dealer assets, and campaign landing pages.
Senior ecommerce support, augmented with AI.
The offer is simple: give FXR senior ecommerce/GTM support that can help prioritize, shape, write, prototype, analyze, and produce. AI supports the scale and speed, but the value is the judgment behind what gets made.
60-day execution sprint
A focused 60-day sprint that gives FXR useful assets either way. No big transformation commitment. Pick a clear product/category focus, ship visible improvements, validate the approach, and leave the team with examples, data, and a clear scale plan.
Audit
Identify PDP, data, creative, and merchandising opportunities.
Prototype
Build visible examples FXR can react to quickly.
Enrich
Use AI to upgrade product data, copy, tags, and selling logic.
Campaign
Connect athlete or race momentum to a commerce-ready idea.
Scale plan
Prioritize what to roll out next, with effort and upside mapped.